Who We Are

Who We Are

‘Babies have belly button stumps that fall off?’

‘If they lie on their back too long they can get flat heads?’

And around a thousand further baby trivia questions to which we did not know the answer was how we started, and often – it feels – continue to parent. But luckily there is no end of advice online and some from friends and from family. However, there is always the caveat ‘every baby is different’ and the risk that posts are sponsored.

And if you talk to a few people on the same topic the advice often becomes conflicting very quickly. So you end up with a handful of suggestions from a tiny sample with little quantified expectation of success. This means you waste time trying random methods or spend money on a product you quickly find your baby not to like.

SmartParentsClub helps to overcome this challenge by giving you the best indication of what will work by finding out what has REALLY worked for other parents and babies.

Who We Are | Coping with newborn struggles and challenges | SmartParentsClub

In the nine months (eight and a half to be precise, she arrived early) leading up to the first cuddle with our daughter, we spent most Friday and Saturday evenings researching products that would make her sleep. Don’t judge us, there is not much you can do for a ‘night out’ when expecting a baby and we both have a PhD in law, and researching might have found a way in our blood.

We are not a company that promotes a product or shamelessly markets ‘a good nights sleep’ or peace of mind that we all crave for as parents. We are parents too- tired, sleepy, clueless and NORMAL parents.

At SmartParentsClub, YOU decide whether a product or technique is worth the hype- and we all help each other understand what our babies REALLY like.

Let us all understand what has really worked and what has not for our babies, convert it into numbers and make a decision on which products out there deserve a chance.

‘Babies have belly button stumps that fall off?’

‘If they lie on their back too long they can get flat heads?’

And around a thousand further baby trivia questions to which we did not know the answer was how we started, and often – it feels – continue to parent. But luckily there is no end of advice online and some from friends and from family. However, there is always the caveat ‘every baby is different’ and the risk that posts are sponsored.

And if you talk to a few people on the same topic the advice often becomes conflicting very quickly. So you end up with a handful of suggestions from a tiny sample with little quantified expectation of success. This means you waste time trying random methods or spend money on a product you quickly find your baby not to like.

SmartParentsClub helps to overcome this challenge by giving you the best indication of what will work by finding out what has REALLY worked for other parents and babies.

Who We Are | Coping with newborn struggles and challenges | SmartParentsClub

In the nine months (eight and a half to be precise, she arrived early) leading up to the first cuddle with our daughter, we spent most Friday and Saturday evenings researching products that would make her sleep. Don’t judge us, there is not much you can do for a ‘night out’ when expecting a baby and we both have a PhD in law, and researching might have found a way in our blood.

We are not a company that promotes a product or shamelessly markets ‘a good nights sleep’ or peace of mind that we all crave for as parents. We are parents too- tired, sleepy, clueless and NORMAL parents.

At SmartParentsClub, YOU decide whether a product or technique is worth the hype- and we all help each other understand what our babies REALLY like.

Let us all understand what has really worked and what has not for our babies, convert it into numbers and make a decision on which products out there deserve a chance.

Who We Are | Coping with newborn struggles and challenges | SmartParentsClub
Who We Are | Coping with newborn struggles and challenges | SmartParentsClub
Who We Are | Coping with newborn struggles and challenges | SmartParentsClub